Rokko & Associates, Inc., Japan
"Ever-changing DNA" is a metaphor for our ongoing adjustment, reflecting evolving customer needs and markets. While it is very difficult to predict major shifts, our flexibility and adaptability, that allow us quickly to respond to change, lie at the heart of our management philosophy.
One thing we aim for is to remain an organization of true professionals. By that I mean that our people tend to specialize in a specific type of project, so that they can better understand the needs of their customers. For example, in a factory electrical project, the end customer, that is the factory manager, requires a sophisticated level of precision as well as speed. For a large condominium project, the ultimate customer is a real estate developer who needs the work to be carried out smoothly and to a consistently high standard. In the case of facilities for U.S. Forces in Japan, there are some very specific requirements that are quite different from those of other customers. We need to maintain a full inventory management system encompassing warehousing and other facilities. We need to have technicians who have obtained certification to U.S. standards. In all of these cases, our degree of specialization is high and our customers can assess our capabilities based on our performance. This is how we build trust with our customers.