Monde Nissin, through its flagship brand Lucky Me!, launched the Kainang Pamilya Mahalaga (Family Mealtime Matters) advocacy which aims to encourage families to gather during dinner and share meaningful conversations over meals. Studies showed that children who share mealtime with their families are less likely to get into illegal substances, vices, alcohol, tobacco, and unhealthy relationships leading to pre-marital sex. Done regularly, shared meals help nurture the bond between parents and children which is instrumental in shaping the children’s future.
Beyond their homes, children also form relationships and seek belongingness within their immediate circles such as schools. Recognizing the role school plays in the values and habit formation among children, Monde Nissin partners with the Department of Education in equipping teachers with lesson tools about healthy family relationship and communication among elementary and high school students.
The significance of the advocacy is strengthened with the support given by the President of the Philippines, Benigno Aquino III. Through Presidential Proclamation 326 dated January 26, 2012, every 4th Monday of September is celebrated as Kainang Pamilya Mahalaga Day all over the Philippines.
With Kainang Pamilya Mahalaga, Monde Nissin aims to strengthen the foundation of the Filipino family, one meal at a time.